As from January 1st 2020, Bert joined Fruytier Lawyers in Business as a partner. Bert is a specialist in Intellectual Property and related ICT law. He has experience in a wide range of international IP work, from IP transactions (including joint ventures, M&A deals and licensing structures) to IP disputes and has litigated up to the level of the EU General Court, Benelux Court of Justice and many Dutch District courts and Court of appeal, in addition to BOIP/BBIE (the Benelux Office for Intellectual Property) and the EUIPO (European Intellectual Property (EUIPO) and WIPO (World Intellectual Property Office). He focuses in particular on copyright, trademark and trade name, design law unfair competition/slavish imitation cases and cases on secret know-how and database law. He also has broad expertise in industrial design, digital media and content, music publishing and collective rights, as well as advertising, libel and defamation, but also IP-related contracts for franchising, distribution and agency .
His experience covers a number of key industry sectors both traditional and new where IP law consistently comes into play.
Clients are pleased with his combination of intellectual property, technical expertise and negotiation experience. This sounds like music to the ears of a lawyer who derives satisfaction from acting as a fiduciary for numerous ambitious companies. Either way, Bert provides a thorough analysis in IP & ICT issues in his clients’ companies. This enables him to provide commercially relevant advice on business-critical developments as well as from the still dynamic new IP & ICT legislation.
Before joining Fruytier Lawyers in Business, Bert ran his own niche firm for more than 15 years. He worked for more than 8 years at international law firms namely PwC-affiliated Landwell lawyers & notaries (which merged with Van Doorne lawyers) and the predecessor of Holland van Gijzen, namely EY Legal.
Bert is a member of Benelux Trademark & Design Association and is has the following main (and ancillary) areas of law registered in the register of areas of law of the Netherlands Bar Association:
– Intellectual Property Rights & ICT/Information Law.
Based on this registration, he is required to obtain ten training points per calendar year for each registered area of law according to the standards of the Dutch Bar Association.